Sun Bum

(

)

/ Services

– Creative Strategy
– Creative Direction

Concept Vehicle – The "Sun Worshipers"
We see you sun worshipers. We all love the sun, but the ways we bask and bathe in it are as unique as you and me. We peek into the different places, personalities and moments that make up our hyper-tone world.

Worshipers – Rooftop city dwellers to snowboard crustys all seeking the sun buzz pop colored in hot natural light .
Tone – Mischievous. Inviting. Offbeat. Quirky. Edgy. Spirited. Rebellious. Loving.

/ Campaign

Client:

Sun Bum

Campaign:

We Don't Care If You Use Ours.

Director:

Farm League

Creative Director:

Tait Hawes / Ty Tremellen

DP:

Farm League

Photo:

Andrew James Peters

Edit:

Farm League

/ Year

2025

/ Campaign Verbiage

We Don't Care If You Use Ours.
Just Use Sunscreen.

This one's for the sun worshipers.
Breezing, buzzing.
Besties stunning.
Sprinting, ripping, gliding, soaring.
Basking, bathing.
Every day exploring.
everywhere, anywhere.
Sunning.
We salute you.
And we don't care if you use ours.
Just use sunscreen.

Writer
Angela Cravens