2024
Roark
Open Roads, Open Minds
Campaign
Client - Roark
Focus - Art Direction
Campaign - Open Roads, Open Minds
As roamers and movers, we believe there’s no better way to see the world than by running through it. An insatiable curiosity for the unknown leads us to constantly seek the trail and road less traveled. Our experiences led us to cut a new path in performance apparel that values expression nearly as much as it does function.
Campaign - My Mind is the Mountain
With an open mind we continue our perpetual search on the open road. A search for enlightenment and growth. With movement as our teacher, we look over the edge and into the abyss. The road looks endless, but one phrase echoes louder than the rest - “My Mind is the Mountain”.
Photo - Dean Yoshihara
Talent - Sun Greene, Luke Sheets
2024
Roark
Open Roads, Open Minds
Campaign
Client - Roark
Focus - Art Direction
Campaign - Open Roads, Open Minds
As roamers and movers, we believe there’s no better way to see the world than by running through it. An insatiable curiosity for the unknown leads us to constantly seek the trail and road less traveled. Our experiences led us to cut a new path in performance apparel that values expression nearly as much as it does function.
Campaign - My Mind is the Mountain
With an open mind we continue our perpetual search on the open road. A search for enlightenment and growth. With movement as our teacher, we look over the edge and into the abyss. The road looks endless, but one phrase echoes louder than the rest - “My Mind is the Mountain”.
Photo - Dean Yoshihara
Talent - Sun Greene, Luke Sheets
Client - Roark
Focus - Art Direction
Campaign - Open Roads, Open Minds
As roamers and movers, we believe there’s no better way to see the world than by running through it. An insatiable curiosity for the unknown leads us to constantly seek the trail and road less traveled. Our experiences led us to cut a new path in performance apparel that values expression nearly as much as it does function.
Campaign - My Mind is the Mountain
With an open mind we continue our perpetual search on the open road. A search for enlightenment and growth. With movement as our teacher, we look over the edge and into the abyss. The road looks endless, but one phrase echoes louder than the rest - “My Mind is the Mountain”.
Photo - Dean Yoshihara
Talent - Sun Greene, Luke Sheets