UAG

Our campaign “Built To Go Further” continues to evolve for 2023. “Further Forward” represents more than a physical place. It’s a mindset, a goal, a place beyond today – 

A journey forward.

When establishing campaign updates, we first looked back at our performance data from the year prior. Through review, we gained key insights that we further developed for 2023. Our primary grey scaled lighter and we chose a condensed bold typeface to carry more weight while still embracing corner characteristics that reflect our cases. The typeface is also part of “Buy Font’s Saves Lives” an initiative that raises money for cancer research.



UAG’s collaboration with Kevlar Brand provides the highest level of durability and scratch resistance within their product offering. For the product launch, we created a gallery environment with a pedestal of lava rock to convey premium materials with extreme durability. The polarization of the two elements leverages a unique perspective compared to it’s competitors.

From signature series cases to limited edition purpose-built bags we connect the product line by creating rugged textured elements in premium environments. By displaying the product as a piece of art, it allows the consumer to focus on it’s features and premium materials.